Giftbit Payment API gives online merchants and retailers their own powerful gift card tools. Plus, Giftbit also promotes and sells merchant gift cards in our marketplace.
Giftbit completely eradicates any gift card waste, since we refund the buyer's account if the gift card recipient never spends the card value (despite everyone's best efforts). This allows the buyer to send a new gift card to a new recipient and drive sales and customer acquisition at the merchant.
via BetaList http://bitly.com/29MiIJP
by Robert Hughey (Google+)