JOACHIM designs and manufacturers designer timber wall clocks with a difference: With every clock purchased, JOACHIM will plant 100 trees.With in-house manufacturing in Krakow Poland, JOACHIM is for-profit company with a philanthropic mission: to use the scalable power of business for good, and give back far more than they take with planting trees.
After taking time off to change careers, Andre Joachim visited 39 countries and witnessed an imbalance between how populated our planet is, and yet how little trees we have left on it. It was these two impressions which inspired Andre to create JOACHIM: Plant the Planet™. JOACHIM enables everyone to purchase great design consciously.
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by Robert Hughey (Google+)